Valley Flower Company

is a flower shop and special events studio opened in 2005 by Morgan Perrone. The brick and mortar shop is located in downtown White River Junction, VT. We are known for a whimsical style full of texture and color, with a flare for the unexpected. With a ever present curiosity to find the next unique thing, we strive to find the most fantastic items available at market, as well as from our wide network of local growers. Always with clippers in hand, we also bring foraged items and texture into our work all year round, in turn allowing for our work to look as seasonal and site specific as possible. We truly adore flowers, the world that incompasses them, and the happiness they bring to everyone who we work with.

Morgan opened the shop fresh out of working visual merchandising for one of the countries top creative brands. With a degree in graphic design and color theory, Morgan is always pushing the boundaries with color and shape. With the inability to stop creating, she spends much of her off hours creating art at home. Fiber arts, knitting, collage art, and interior design fill her downtime. A dreamer at heart with a unique sense of style Morgan finds a lot of her inspiration from textiles, mid century design, ceramics, and fashion.

Since opening the shop in 2005, Valley Flower Company has had the pleasure and honor of being featured in some of the top publications. Voted one of the top wedding designers in the country from Martha Stewart Weddings, as well as being featured in web and print publications such as Brides, Green Wedding Shoes, Martha Stewart Weddings, Inspired By This, The Knot, Style Me Pretty, WellWed, Ruffled, Rustic Wedding Chic, and Vermont Vows.